Brought on to establish brand presence from the ground up, I led all marketing, public relations, and community relations efforts, spanning media relations, graphic design, copywriting, video production, social media, event planning, and school and community partnerships. From coordinating media coverage spotlighting our physicians and facilities to creating community-facing content that made Family Emergency Rooms feel familiar and accessible, I built a brand foundation that the community trusted.


"We needed a brand and reputation that could grow with us, and Ericca helped make that happen. She shaped a fresh visual identity and creative direction that truly connected with the community. Her marketing strategy thoughtfully evolved from grassroots efforts into a more targeted digital campaign, helping expand the organization’s presence and strengthen its connection with the people we serve."
Ericca's Branding Portfolio
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