Hi! My name is Ericca...
I’m a marketing and brand leader who is fluent in strategy and design, known for turning ideas into smart, on-brand campaigns that actually deliver. I live where brand systems, storytelling, and execution meet, creating work that feels human and makes clients wonder how they ever settled for generic.
Featured Projects
Freelance.
As a side hustle, I help small businesses build brands they can grow into, from creating a look that defines them to messaging and marketing strategy that brings it to life. The goal? Set them up so well that they can eventually hire in-house.
Basically, I work myself out of a job.
One last thing about me...
I’m at my best when I’m helping people get creative through brainstorming and turning half‑formed ideas into works of art. I set a high bar for creative standards and love bringing enough structure to keep projects moving without losing the fun of the process.
Outside of work, I recharge with travel (especially big city energy), a good book when I can find a quiet minute, and a big bowl of ice cream. I highly recommend HEB’s Berry Cheesecake!
I have so much more to tell you and many more projects I want to share but not enough time.